May 2, 2007

  Volume 5, Number 18

Published in Wake Forest, NC

  Carol Pelosi, Publisher and Editor
 
 
 
 
 
 
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 Maxway closing;
Classic Cars opening

           Maxway in Wake Forest Plaza on Brooks Street will close its doors for good on June 16, and Wake Forest Classic Cars, which has been in the Chevrolet Building on South White Street for four years, will open up with a new name in early July.

            “It’s a sign of a living town,” Downtown Manager Tina Archer said of the moves.

            She is talking with Scott Brown, who owns both the Chevrolet Building and the classic car business it houses, encouraging him to look for either a retail business or a restaurant as the next tenant. The recent market analyses showed those types of businesses are needed in the historic downtown.

            Archer said the approach has worked for two new businesses. Joan Miller, who owns the building at 213 S. White St., found a retail tenant, Magnolia Trading Company. It had been one of the businesses in the Red Door consignment shop next door. Archer said the Magnolia Trading Company plans to open for Meet in the Street this Saturday, May 5.

            The other new business Archer helped with the market analysis is Studio One21, a hair salon specializing in color, which plans an open house on Saturday with a grand opening on May 12. The salon is in the former Irish Republic.

            Some of Maxway’s loyal customers are devastated by the news of the closing. Manager Angela Kilgore said one woman broke down in a tempest of tears in the store recently and broke down again when sales staff helped her to her car.

            Maxway has been in Wake Forest Plaza since about 1978 when the shopping center, the town’s first, was opened by owners Tommy Holding and Sam Bass. The store may have changed its name slightly through the years, but it was difficult to pin that down.

            Maxway is owned by Variety Wholesalers in Henderson, a private company owned by the Pope family. The firm has had a presence in Wake Forest since at least the 1950s, when Pope’s was one of two five-and-dime stores along South White Street. A photograph in the archives at the Wake Forest Birthplace Museum shows Pope’s to the south, Macks 5-10-25 Store next to it on the north and the T.E. Holding & Co. drug store at the corner of South White and East Jones Avenue. (The drug store has most recently been Burkenstocks restaurant.)

            Pope’s closed when Maxway opened in the plaza.

            Charlie Keleel, who has been the manager at Wake Forest Classic Cars for a year and a half, was a bit tentative when asked if the business planned to move. “I’m afraid to say yes, but that’s the plan.”

            Kaleel said the business needs a bigger building for all the cars in stock – “I’ve got more cars than I’ve space for” – and the future plans, which include a monthly cruise-in and car shows, both of which require a lot of space. The plaza has a large parking lot.

            “I’ve got some big hopes,” Kaleel said, which include bringing in vintage juke boxes and other ‘50’s paraphernalia. “I want to make it a fun place to come into.”

            He also said the owner, Craig Briner of East Elm Partners, has plans to lease the old Winn-Dixie to a furniture store. “We’re hoping to bring that shopping center back to life.”

            Kaleel said he could not depend on foot traffic to sell his vintage and antique cars although “I did sell a car Saturday to a local person who walked in the front door.” He sells 99 percent of his stock on E-Bay with the people buying the cars arranging for transportation. “I sent one to Arabia not too long ago. My cars go to Florida, Arizona, New York, all over.”

            Kaleel said the name of the business will be changed when it moves but will include the description of “historic Wake Forest. We think it will be good for the town.”

 
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The Wake Forest Gazette
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